I'm struggling to keep up with Facebook and all the changes we have to be on top of with our business pages.
One minute our business posts are showing, the next minute they aren't, and you better be on top of your game to use advertising without losing your hat!
In the last few days they are some changes that you actually may like.
Announced by one of their software engineers....
Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.
1. Trending Topics
One way we show timely content higher-up in News Feed is to show people stories about things that are trending as soon as they occur, so you can immediately know what your friends or favorite Pages are saying about the stories of the day. This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).
2. Timing and Likes and Comments
Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to show it in News Feed. With this update, we are going to begin looking atSo instead of looking just at the Like count of a post, Facebook now considers when people Liked & commented on the post when deciding whether to show the post at the top of the news feed.
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date. people are choosing to like, comment and share.
Hopefully this improves what we see and when on our news feed.
So how does this affect your business page?
If a Page posts about a trending topic or if a post sees a high velocity of engagement early on that then drops off, that post may begin to see increased distribution early on and less distribution over time. Pages should keep producing great content that is relevant and resonates with their audience.What it doesn't mean is that you should post articles that are non relevant to your page to get engagement. Stick to posting strong content.
Thank you to Scott Ayres, at Post Planner for the information
My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page https://www.facebook.com/clarejonestraining and I'm an independent ambassador for Plexus health and wellness products, www.clareljones.com