So you are running your business online and you have created Facebook Business page to interact with your customers, but you don't have a ton of likes yet on that page. It might seem attractive to join a LADDER group to exchange likes for likes to get your numbers soaring....
With the way Facebook Edge rank algorithms work you are committing page suicide.. and you don't want to do that do you?
I see this all the time...new groups popping up daily....
"Hey let's all like each other's Facebook pages and get more likes"
If you think that having a Facebook page is all about how many likes you have, you're completely missing the point of having a Facebook page in the first place.
Gathering likes from people who have no interest in you is absolutely worthless. And not only that, because of EdgeRank, it will come back and bite you in the proverbial butt.
You ONLY want passionate, engaged and loyal fans on your page.
You're usually required to like every page in order to participate and therein lies one of the biggest problems. People like pages the HAVE NO INTEREST IN. They don't care about you, will most likely remove you the next day and if not, they'll hide you from their feed. Either way Facebook's negativity radar has been alerted and it will hurt you.
2nd risk to participating is a FACEBOOK TIMEOUT - If you like and comment on too many pages in quick succession, Facebook sees it as spam and you'll end up in hidden posts or worse... Facebook will block you (put you in a time-out)
The math is simple... lots of useless likes will have proportionately less people interaction, your rank will go down with FACEBOOK and less of your posts will be presented in the feeds of your REAL fans...
SILL WANT TO TAKE PART IN A FACEBOOK LADDER SCHEME????
My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page https://www.facebook.com/clarejonestraining and I'm an independent ambassador for Plexus health and wellness products, www.clareljones.com