Tuesday, September 23, 2014

Facebook Algorithm changes AGAIN

I'm struggling to keep up with Facebook and all the changes we have to be on top of with our business pages.

One minute our business posts are showing, the next minute they aren't, and you better be on top of your game to use advertising without losing your hat!

In the last few days they are some changes that you actually may like.

Announced by one of their software engineers....

Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

1. Trending Topics

The 1st change deals with Trending topics... What are trending topics? 
On your PC or table look down the right hand side of your 
Facebook Algorithm,

For example in the post above, if you & your friends are posting about the Afghan Soldiers above you are more likely to see those posts in your news feed as a trending topic.
Facebook Algorithm,

One way we show timely content higher-up in News Feed is to show people stories about things that are trending as soon as they occur, so you can immediately know what your friends or favorite Pages are saying about the stories of the day. This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click). 

2. Timing and Likes and Comments

Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to show it in News Feed. With this update, we are going to begin looking at when people are choosing to like, comment and share.
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.
So instead of looking just at the Like count of a post, Facebook now considers when people Liked & commented on the post when deciding whether to show the post at the top of the news feed.

Hopefully this improves what we see and when on our news feed.

So how does this affect your business page?

Facebook say
If a Page posts about a trending topic or if a post sees a high velocity of engagement early on that then drops off, that post may begin to see increased distribution early on and less distribution over time. Pages should keep producing great content that is relevant and resonates with their audience.
What it doesn't mean is that you should post articles that are non relevant to your page to get engagement. Stick to posting strong content.

Thank you to Scott Ayres, at Post Planner for the information

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Wednesday, September 10, 2014

Do you love Selfies? Here's some simple advice for more engagement.

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Are you a selfie lover?

Are you harming or helping your social profile?

Some of the most popular photos on Facebook, Instagram & Twitter these days are selfies.

Do you know that the word selfie has it's own Wikipedia page?

A selfie is a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Facebook, Google+, Instagram, Snapchat, Tumblr and Twitter. They are usually flattering and made to appear casual. Most selfies are taken with a camera held at arm’s length or pointed at a mirror, rather than by using a self-timer.

This is not just a teen thing either... selfies are popular with celebs, almost everyone on instagram!and just the plain vain among us.

When done right selfies can be the best friend of a small business. Avoid being too narcissistic or salesy  and you could really boost your engagement.

So how do you guarantee more engagement?

Here are some simple tips.

  • Do we care?... If I don't care about the picture, then I'm not likely to engage. Narcissism is a no no.
  • Making the selfie look good is all important... think about the composition, crop out unnecessary features and by all means plan! Avoid the shoot and post if the picture isn't good enough to represent you or your brand.
  • Lighting is all important... never have the light behind you (remember that's like shooting into the light with a 'real' camera shot).
  • Don't post selfies with weird backgrounds.. we've all seen the unfortunate bathroom selfie where the mirror reveals children in the background or even worse! Practive before you post.. and again crop the weirdness out!
  • If you are a selfie pro you already know to take your selfie from slightly higher up (think about 10 degrees).. if not then the reason we do this is to minimize double chins and highlight cheek bones. Ever wondered why people all look better in selfies? Now you know!
  • There are so many cool apps to use out there, think about downloading one to make your selfies even more engagement worthy. Look for something with cool lens features.
  • Share on Facebook, Instagram, Twitter. 

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selfies, facebook, instagram, plexus, plexus products, plexus slim, take a selfie, engagement
Add caption

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selfies, facebook, instagram, plexus, plexus products, plexus slim, take a selfie, engagement

Thanks for reading

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Monday, August 18, 2014

Blog Challenge - Identifying my strengths....

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I was recently challenged to write a post about one thing that I'm an expert in... this of course is very difficult as I'm being asked to boast about my abilities in something...try it for yourself, it's tough to do. Who really likes to stick their hand up and say... 'Heh..I'm the expert here!'

What I have always been fantastic at is learning... I'm a speed learner. Show me once and I will know it forever more. Some people say that this is a photographic memory but it's not quite like that. I can't remember where things are half the time, and if I had a photographic memory then I wouldn't have that issue. It's more of a process function... I have always applied it to software. So I can watch someone show me around a piece of software and then be in a position to then go and show someone else.

I recently applied this ability to a new piece of Recruitment software for a sub contractor who employed me. After two hours of being shown the software I was in a position to train new recruiters as they join the business. The owner of the business was pretty flawed.. I think I should have asked for more money LOL

Of course this isn't always the blessing it seems. I have been a software trainer all my life and the hardest thing is to remember that most people learn at a rate far slower than I. 

Where I am Speedy Gonzalez, they move at a more normal pace. I am constantly telling myself to slow down.

It's partly why I decided to start my Facebook Social Media Training page. I can learn quickly and then spread my knowledge to the community. It's a good feeling, and if I produce videos or blog posts people can learn at their own pace :-)

So what is your expertise.. I'd love to know in the comments..

Wednesday, August 6, 2014

But WHAT do I POST ? Boosting Organic Engagement on Facebook - it's what it's all about!

Are your posts being seen by less and less people? Don't worry it's happening for all of us...

Now is the time to work even harder to get your posts seen... that or pay huge Facebook advertising fees....

We must all think about getting more creative.

Post Fill-in-the-Blanks on Cool Graphics

Ever answered the a fill in the blank question on a cool graphic post on Facebook? 

Well guess what you were definitely helping that pages' edgerank. It's a super cute way of increasing your page / post views... and no money is changing hands for advertising...

These fill-in-the-blank posts can be fantastic for boosting fan engagement. 

Combine a fill-in-the-blank statement with a killer image & you’re sure to have a winning post. 

Ask Questions on Images

Similar to a fill-in-the-blank, a question asked alongside a beautiful image can send engagement off the charts.
Great images to encourage engagement:
Cute Animals (yes cats and dogs rule Facebook)
Vacation scenes - beaches / monuments / famous places

Quote images : Fun, Wisdom, Life, Love, Fact, Reality, Inspiration & Motivation - you choose.. just make sure to brand your images too  - and create your own content (don't use the same image as everyone else!!!)

Post fun, quick games

I know I've played these... have you?

Ask Your Fans for their Opinions

Want fans to engage with your Facebook page? Ask their opinions about what’s happening with your company or in the news... (stay away from Politics though, it's derisive)
If I had a new logo I was considering, or changing up my FB cover, I'd ask for opinions in a post... even if I was buying a new laptop or car... it's all about engagement!
Here is a post I did on my Social Media training page
It achieved interaction, comments, likes...and gave value to the readership too 

Thanks for reading
My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Tuesday, August 5, 2014

Facebook - New Advertising Scheduling

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Hurrah I said in my best British accent.... Facebook actually have implemented something incredibly useful :-)

If you are not using the Facebook Power Editor for Advertising (where have you been?) then now is the time because they have added Ad Scheduling!!!!!

Imagine being able to schedule your Facebook Ads for the times when people are actually most on Facebook!

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How to...

First go to the Power Editor link here

(If you've not been here before now is the time download your ads to the Power Editor)

facebook advertising, scheduling, training, clare l jones

So depending on your audience you can now schedule any advertising you do to only present when your target is online...

facebook advertising, scheduling, training, clare l jones

Watch this short video to learn how....

Thursday, July 31, 2014

KILL CANDIDA - August Sweepstakes / Giveaway - Plexus Probio5!!

candida, yeast overgrowth, leaky gut

So by now you know that my home business is with Plexus. I've been an independent ambassador for a year.

What I've learnt about health and wellness in that time is amazing. Something I'd never heard of before starting on my Plexus regimen was Candida.

Candida is a fungus, which is a form of yeast, and a very small amount of it lives in your mouth and intestines. Its job is to aid with digestion and nutrient absorption but, when overproduced, candida breaks down the wall of the intestine and penetrates the bloodstream, releasing toxic byproducts into your body and causing leaky gut.

This can lead to many different health problems, ranging from digestive issues to depression.

Is is a great video from my friend and fellow ambassador Lori and Jeddi Harrison on the subject. (they'll make you laugh too!)

How do you get candida overgrowth?

The healthy bacteria in your gut typically keep your candida levels in check. However, several factors can cause the candida population to get out of hand:

  • Eating a diet high in refined carbohydrates and sugar (which feed the yeast)
  • Consuming a lot of alcohol 
  • Taking oral contraceptives 
  • Eating a diet high in beneficial fermented foods like Kombucha, sauerkraut and pickles
  • Living a high-stress lifestyle
  • Taking a round of antibiotics that killed too many of those friendly bacteria
So how do I know if I have Candida?

  1. Skin and nail fungal infections (such as athlete’s foot or toenail fungus) 
  2. Feeling tired and worn down or suffering from chronic fatigue or fibromyalgia
  3. Digestive issues such as bloating, constipation, or diarrhea
  4. Autoimmune disease such as Hashimoto’s thyroiditis, Rheumatoid arthritis, Ulcerative colitis, Lupus, Psoriasis, Scleroderma or Multiple sclerosis
  5. Difficulty concentrating, poor memory, lack of focus, ADD, ADHD and brain fog
  6. Skin issues such as eczema, psoriasis, hives, and rashes
  7. Irritability, mood swings, anxiety, or depression
  8. Vaginal infections , urinary tract infections, rectal itching or vaginal itching
  9. Severe seasonal allergies or itchy ears
  10. Strong sugar and refined carbohydrate cravings

SO what can you do...?

Well Plexus has an amazing product called Probio5. This will kill the Candida and replenish the friendly bacteria.. we are the only Probiotic on the market that does this..

I'm excited to be giving away 5 lots of our Plexus Probio5 starting today... I'd love for you to enter and get your health back with this amazing detoxification product.

 Enter HERE

(takes you to my Facebook page) 

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Sunday, July 27, 2014

Why Facebook Ladders are so BAD for your business

facebook Ladders, bad idea, plexus, plexus slim, facebook, online business, work at home

So you are running your business online and you have created Facebook Business page to interact with your customers, but you don't have a ton of likes yet on that page. It might seem attractive to join a LADDER group to exchange likes for likes to get your numbers soaring....

facebook Ladders, bade idea, plexus, plexus slim, facebook, online business, work at home

With the way Facebook Edge rank algorithms work you are committing page suicide.. and you don't want to do that do you?

I see this all the groups popping up daily....

"Hey let's all like each other's Facebook pages and get more likes" 

If you think that having a Facebook page is all about how many likes you have, you're completely missing the point of having a Facebook page in the first place. 

Gathering likes from people who have no interest in you is absolutely worthless. And not only that, because of EdgeRank, it will come back and bite you in the proverbial butt.

You ONLY want passionate, engaged and loyal fans on your page.

In case you've never heard of Ladders, they are basically an event, usually from a group page whereby you go around liking pages and leaving your own page info to get a reciprocal like, most of the time with no further exploration of the page you are liking... either now or in the future.

You're usually required to like every page in order to participate and therein lies one of the biggest problems. People like pages the HAVE NO INTEREST IN. They don't care about you, will most likely remove you the next day and if not, they'll hide you from their feed. Either way Facebook's negativity radar has been alerted and it will hurt you.

2nd risk to participating is a FACEBOOK TIMEOUT - If you like and comment on too many pages in quick succession, Facebook sees it as spam and you'll end up in hidden posts or worse... Facebook will block you (put you in a time-out)

The math is simple... lots of useless likes will have proportionately less people interaction, your rank will go down with FACEBOOK and less of your posts will be presented in the feeds of your REAL fans...


My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,