Wednesday, September 10, 2014

Do you love Selfies? Here's some simple advice for more engagement.

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Are you a selfie lover?

Are you harming or helping your social profile?

Some of the most popular photos on Facebook, Instagram & Twitter these days are selfies.

Do you know that the word selfie has it's own Wikipedia page?

A selfie is a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Facebook, Google+, Instagram, Snapchat, Tumblr and Twitter. They are usually flattering and made to appear casual. Most selfies are taken with a camera held at arm’s length or pointed at a mirror, rather than by using a self-timer.

This is not just a teen thing either... selfies are popular with celebs, almost everyone on instagram!and just the plain vain among us.

When done right selfies can be the best friend of a small business. Avoid being too narcissistic or salesy  and you could really boost your engagement.

So how do you guarantee more engagement?

Here are some simple tips.

  • Do we care?... If I don't care about the picture, then I'm not likely to engage. Narcissism is a no no.
  • Making the selfie look good is all important... think about the composition, crop out unnecessary features and by all means plan! Avoid the shoot and post if the picture isn't good enough to represent you or your brand.
  • Lighting is all important... never have the light behind you (remember that's like shooting into the light with a 'real' camera shot).
  • Don't post selfies with weird backgrounds.. we've all seen the unfortunate bathroom selfie where the mirror reveals children in the background or even worse! Practive before you post.. and again crop the weirdness out!
  • If you are a selfie pro you already know to take your selfie from slightly higher up (think about 10 degrees).. if not then the reason we do this is to minimize double chins and highlight cheek bones. Ever wondered why people all look better in selfies? Now you know!
  • There are so many cool apps to use out there, think about downloading one to make your selfies even more engagement worthy. Look for something with cool lens features.
  • Share on Facebook, Instagram, Twitter. 

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selfies, facebook, instagram, plexus, plexus products, plexus slim, take a selfie, engagement
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selfies, facebook, instagram, plexus, plexus products, plexus slim, take a selfie, engagement

selfies, facebook, instagram, plexus, plexus products, plexus slim, take a selfie, engagement

Thanks for reading

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Monday, August 18, 2014

Blog Challenge - Identifying my strengths....

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I was recently challenged to write a post about one thing that I'm an expert in... this of course is very difficult as I'm being asked to boast about my abilities in something...try it for yourself, it's tough to do. Who really likes to stick their hand up and say... 'Heh..I'm the expert here!'

What I have always been fantastic at is learning... I'm a speed learner. Show me once and I will know it forever more. Some people say that this is a photographic memory but it's not quite like that. I can't remember where things are half the time, and if I had a photographic memory then I wouldn't have that issue. It's more of a process function... I have always applied it to software. So I can watch someone show me around a piece of software and then be in a position to then go and show someone else.

I recently applied this ability to a new piece of Recruitment software for a sub contractor who employed me. After two hours of being shown the software I was in a position to train new recruiters as they join the business. The owner of the business was pretty flawed.. I think I should have asked for more money LOL

Of course this isn't always the blessing it seems. I have been a software trainer all my life and the hardest thing is to remember that most people learn at a rate far slower than I. 

Where I am Speedy Gonzalez, they move at a more normal pace. I am constantly telling myself to slow down.

It's partly why I decided to start my Facebook Social Media Training page. I can learn quickly and then spread my knowledge to the community. It's a good feeling, and if I produce videos or blog posts people can learn at their own pace :-)

So what is your expertise.. I'd love to know in the comments..

Wednesday, August 6, 2014

But WHAT do I POST ? Boosting Organic Engagement on Facebook - it's what it's all about!

Are your posts being seen by less and less people? Don't worry it's happening for all of us...

Now is the time to work even harder to get your posts seen... that or pay huge Facebook advertising fees....

We must all think about getting more creative.

Post Fill-in-the-Blanks on Cool Graphics

Ever answered the a fill in the blank question on a cool graphic post on Facebook? 

Well guess what you were definitely helping that pages' edgerank. It's a super cute way of increasing your page / post views... and no money is changing hands for advertising...

These fill-in-the-blank posts can be fantastic for boosting fan engagement. 

Combine a fill-in-the-blank statement with a killer image & you’re sure to have a winning post. 

Ask Questions on Images

Similar to a fill-in-the-blank, a question asked alongside a beautiful image can send engagement off the charts.
Great images to encourage engagement:
Cute Animals (yes cats and dogs rule Facebook)
Vacation scenes - beaches / monuments / famous places

Quote images : Fun, Wisdom, Life, Love, Fact, Reality, Inspiration & Motivation - you choose.. just make sure to brand your images too  - and create your own content (don't use the same image as everyone else!!!)

Post fun, quick games

I know I've played these... have you?

Ask Your Fans for their Opinions

Want fans to engage with your Facebook page? Ask their opinions about what’s happening with your company or in the news... (stay away from Politics though, it's derisive)
If I had a new logo I was considering, or changing up my FB cover, I'd ask for opinions in a post... even if I was buying a new laptop or car... it's all about engagement!
Here is a post I did on my Social Media training page
It achieved interaction, comments, likes...and gave value to the readership too 

Thanks for reading
My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Tuesday, August 5, 2014

Facebook - New Advertising Scheduling

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Hurrah I said in my best British accent.... Facebook actually have implemented something incredibly useful :-)

If you are not using the Facebook Power Editor for Advertising (where have you been?) then now is the time because they have added Ad Scheduling!!!!!

Imagine being able to schedule your Facebook Ads for the times when people are actually most on Facebook!

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How to...

First go to the Power Editor link here

(If you've not been here before now is the time download your ads to the Power Editor)

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So depending on your audience you can now schedule any advertising you do to only present when your target is online...

facebook advertising, scheduling, training, clare l jones

Watch this short video to learn how....

Thursday, July 31, 2014

KILL CANDIDA - August Sweepstakes / Giveaway - Plexus Probio5!!

candida, yeast overgrowth, leaky gut

So by now you know that my home business is with Plexus. I've been an independent ambassador for a year.

What I've learnt about health and wellness in that time is amazing. Something I'd never heard of before starting on my Plexus regimen was Candida.

Candida is a fungus, which is a form of yeast, and a very small amount of it lives in your mouth and intestines. Its job is to aid with digestion and nutrient absorption but, when overproduced, candida breaks down the wall of the intestine and penetrates the bloodstream, releasing toxic byproducts into your body and causing leaky gut.

This can lead to many different health problems, ranging from digestive issues to depression.

Is is a great video from my friend and fellow ambassador Lori and Jeddi Harrison on the subject. (they'll make you laugh too!)

How do you get candida overgrowth?

The healthy bacteria in your gut typically keep your candida levels in check. However, several factors can cause the candida population to get out of hand:

  • Eating a diet high in refined carbohydrates and sugar (which feed the yeast)
  • Consuming a lot of alcohol 
  • Taking oral contraceptives 
  • Eating a diet high in beneficial fermented foods like Kombucha, sauerkraut and pickles
  • Living a high-stress lifestyle
  • Taking a round of antibiotics that killed too many of those friendly bacteria
So how do I know if I have Candida?

  1. Skin and nail fungal infections (such as athlete’s foot or toenail fungus) 
  2. Feeling tired and worn down or suffering from chronic fatigue or fibromyalgia
  3. Digestive issues such as bloating, constipation, or diarrhea
  4. Autoimmune disease such as Hashimoto’s thyroiditis, Rheumatoid arthritis, Ulcerative colitis, Lupus, Psoriasis, Scleroderma or Multiple sclerosis
  5. Difficulty concentrating, poor memory, lack of focus, ADD, ADHD and brain fog
  6. Skin issues such as eczema, psoriasis, hives, and rashes
  7. Irritability, mood swings, anxiety, or depression
  8. Vaginal infections , urinary tract infections, rectal itching or vaginal itching
  9. Severe seasonal allergies or itchy ears
  10. Strong sugar and refined carbohydrate cravings

SO what can you do...?

Well Plexus has an amazing product called Probio5. This will kill the Candida and replenish the friendly bacteria.. we are the only Probiotic on the market that does this..

I'm excited to be giving away 5 lots of our Plexus Probio5 starting today... I'd love for you to enter and get your health back with this amazing detoxification product.

 Enter HERE

(takes you to my Facebook page) 

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Sunday, July 27, 2014

Why Facebook Ladders are so BAD for your business

facebook Ladders, bad idea, plexus, plexus slim, facebook, online business, work at home

So you are running your business online and you have created Facebook Business page to interact with your customers, but you don't have a ton of likes yet on that page. It might seem attractive to join a LADDER group to exchange likes for likes to get your numbers soaring....

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With the way Facebook Edge rank algorithms work you are committing page suicide.. and you don't want to do that do you?

I see this all the groups popping up daily....

"Hey let's all like each other's Facebook pages and get more likes" 

If you think that having a Facebook page is all about how many likes you have, you're completely missing the point of having a Facebook page in the first place. 

Gathering likes from people who have no interest in you is absolutely worthless. And not only that, because of EdgeRank, it will come back and bite you in the proverbial butt.

You ONLY want passionate, engaged and loyal fans on your page.

In case you've never heard of Ladders, they are basically an event, usually from a group page whereby you go around liking pages and leaving your own page info to get a reciprocal like, most of the time with no further exploration of the page you are liking... either now or in the future.

You're usually required to like every page in order to participate and therein lies one of the biggest problems. People like pages the HAVE NO INTEREST IN. They don't care about you, will most likely remove you the next day and if not, they'll hide you from their feed. Either way Facebook's negativity radar has been alerted and it will hurt you.

2nd risk to participating is a FACEBOOK TIMEOUT - If you like and comment on too many pages in quick succession, Facebook sees it as spam and you'll end up in hidden posts or worse... Facebook will block you (put you in a time-out)

The math is simple... lots of useless likes will have proportionately less people interaction, your rank will go down with FACEBOOK and less of your posts will be presented in the feeds of your REAL fans...


My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Monday, July 21, 2014

Tips for using Facebook to expand your business

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Most of us have a personal Facebook account, but Facebook is also a fantastic tool for your business.... if you use it correctly.

As of the 1st July 2014 these are the amazing Facebook stats.... quite phenomenal.

Total number of monthly active Facebook users1,310,000,000
Total number of mobile Facebook users680,000,000
Increase in Facebook users from 2012 to 201322 %
Total number of minutes spent on Facebook each month640,000,000
Percent of all Facebook users who log on in any given day48 %
Average time spent on Facebook per visit18 minutes
Total number of Facebook pages54,200,000

So it makes sense to utilize Facebook to expand your business.

But how do you do this without alienating your family and friends?

Well stop one is to create a Facebook Business page - you can see how here in one of my training videos...

Once you've created your page it's time to attract some visitors...

Tips for successful marketing through Facebook

To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.

Don't use Facebook for the 'hard sell'

People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively.

Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business.

Have a clear goal and strategy

It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include:
creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook
posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day
encouraging users to post their own photos of them enjoying a coffee.

Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.

Create a human voice for your business

Facebook users like to talk to other people - not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'.

Post regularly

Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.

Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.

Encourage comments and reply quickly

Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. Failing to respond will weaken your Facebook friends' willingness to engage with you, and they will gradually drift away.

Use pictures and videos

Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and entertained. For example:
a clothing retailer could post photos of new stock as it arrives
an architect or builder could post day-by-day pictures of a house under renovation
a personal trainer could post an instructional video of how to do a particular exercise.

Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can't get any other way.

Research shows that discounts and giveaways are the most popular reason for a customer to follow a business's Facebook page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

Nurture your relationships

It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

Promote your Facebook page

If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Use Facebook Insights to learn more about your customers

Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,