Monday, July 21, 2014

Tips for using Facebook to expand your business

facebook for business, business facebook page, facebook, business, tips

Most of us have a personal Facebook account, but Facebook is also a fantastic tool for your business.... if you use it correctly.

As of the 1st July 2014 these are the amazing Facebook stats.... quite phenomenal.

Total number of monthly active Facebook users1,310,000,000
Total number of mobile Facebook users680,000,000
Increase in Facebook users from 2012 to 201322 %
Total number of minutes spent on Facebook each month640,000,000
Percent of all Facebook users who log on in any given day48 %
Average time spent on Facebook per visit18 minutes
Total number of Facebook pages54,200,000

So it makes sense to utilize Facebook to expand your business.

But how do you do this without alienating your family and friends?

Well stop one is to create a Facebook Business page - you can see how here in one of my training videos...

Once you've created your page it's time to attract some visitors...

Tips for successful marketing through Facebook

To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.

Don't use Facebook for the 'hard sell'

People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively.

Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business.

Have a clear goal and strategy

It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include:
creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook
posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day
encouraging users to post their own photos of them enjoying a coffee.

Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.

Create a human voice for your business

Facebook users like to talk to other people - not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'.

Post regularly

Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.

Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.

Encourage comments and reply quickly

Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. Failing to respond will weaken your Facebook friends' willingness to engage with you, and they will gradually drift away.

Use pictures and videos

Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and entertained. For example:
a clothing retailer could post photos of new stock as it arrives
an architect or builder could post day-by-day pictures of a house under renovation
a personal trainer could post an instructional video of how to do a particular exercise.

Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can't get any other way.

Research shows that discounts and giveaways are the most popular reason for a customer to follow a business's Facebook page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

Nurture your relationships

It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

Promote your Facebook page

If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Use Facebook Insights to learn more about your customers

Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

Tuesday, July 8, 2014

21 ways to make your Pins go viral on Pinterest

Pinterest, pinning, business, blogging

 21 ways images go viral on Pinterest 

  • Use only images that are a minimum of 600 x 900 pixels with 1900 pixels maximum in length
  • Create images that are visually startling, unique, funny, helpful
  • Create infographics
  • Edit pin descriptions using keywords that could show up in search
  • Combining a call-to-action on a pin description brings an 80% increase in engagement
  • Use trending hashtag or branded hashtag (do not use more than three hashtags because it looks too spammy)
  • Use the words; look, want, need and love
  • Pins with a price get 36% more likes than those without price
  • Use a description that contains about 200 characters
  • Do not use bitly. Pinterest thinks you might be spamming
  • Pins related to trending topics see an average of 94% increase in click throughs
  • Apply for Pinterest Rich Pins
  • File name on your images that contain targeted keywords
  • Images with multiple colors get repinned 3.25 times more than the ones with a single dominant color
  • Medium lightness is repinned 20x more than very dark images. Don’t post images that are too light or too dark, stay natural
  • 50% color saturation receives a whopping 10 times more repins than images totally de-saturated
  • Red beats blue. The winning combination is red, orange and brown as these images are receiving 2 times the number of repins as the blue ones
  • Images with less than 10% background get 2-4x repins than images more than 40% of white space
  • Images without faces sport almost 25% more repins. Only 20% of images on Pinterest feature a face
  • Images with a smooth texture are repinned 17x more than images with a rough texture
  • Pin descriptions are limited on Andoid so place your vital information in the first 125 characters

My name is Clare Jones, and I run FREE Social Media Training for online marketers from my Facebook page and I'm an independent ambassador for Plexus health and wellness products,

thanks to Pinterest Consultant 

Thursday, July 3, 2014

My Work at Home Opportunity - Plexus Health and Wellness products review

So we are all looking for a way to increase our income stream.

For most of us the only way to do this is to either take another part time job or find a work from home opportunity that we can do in our spare time.

I found my work from home opportunity was helping people get healthy.

Plexus products have helped me get my health back and I love spreading the word.

I was never going to be a 'seller'.. I wanted to pay the cheapest price for my products and thought that for just $34.95 for the year, becoming an ambassador was the way to go... these days I know that customers should stay customers (we have a preferred plan where customers can pay the same as ambassadors) and only when you love the products and want to share with the world or you recognize the amazing business opportunity is the time to sign up.

My results.. 43 this year and I feel amazing

There is no pushy sales as with some companies, no parties and you don't have to buy any product up front. An ethical MLM company.. unheard of!!!

Plexus Worldwide is a DEBT-FREE company whose projected profits for 2013 is $100 MILLION .. the fantastic thing is that 50% of those aforementioned profits are PAID BACK TO THE AMBASSADORS EVERY MONTH!!

If you are thinking about become an Ambassador for Plexus make sure you join the right team... your sponsor should be involved and care about your success, providing you with great training and motivation...

If you are not getting answers to questions before hand, look around for a more pro-active sponsor... there are lots out there....and I'd love to have you one my team too :-) email me for more info, or text or call me 352 702 6090

I truly believe in giving my Ambassadors as much training as possible to help them become as successful as they want to be....some just want to buy product at wholesale, but for others the sky is the limit... these products really sell themselves :-)

I run a team training website and Facebook group and provide regular training for my team and Social Media training for the whole Plexus community.

Eleven Ways to Earn Income from the Plexus Compensation Plan

1. Business Building Bonuses
2. Plexus Points - that's the profit payout
3. Achievement Bonuses
When you achieve certain bonus levels, Plexus pays you a one-time Achievement Bonus.
4. Fast Start Achievement Bonus
Fast Start Achievement Bonuses are special bonuses that are paid to Ambassadors who achieve the level of Gold, Senior Gold, Ruby or Senior Ruby within 30 days of becoming a new Plexus Ambassador.
5. Retail Rewards Program (Commissions)
You can become a Plexus Ambassador and earn generously through the Retail Rewards Program - building a network is not required.
6. Retail Rewards Over-ride Commissions
7. Emerald Pool Bonus
8. Sapphire Pool Bonus
9. Diamond Pool Bonus
10. Preferred Customer Program
11. Earn a Diamond Re-Entry Position

Some videos from some of Diamond Ambassadors... ordinary people that have completely changed their lives.


Wednesday, July 2, 2014

Totally Awesome $1000 Giveaway and new Video!!!!!

Are you ready for one of our biggest giveaways ever? My blogger friends and I have come together to give one very lucky reader the chance to win a whopping $1000 cash prize!
Will you be the $1000 winner? Bookmark this page and come back every day to enter and earn bonus entries by sharing the giveaway with your friends on social media. Good luck!
Prizes: $1000 Cash (via Paypal)
Organized by: Oh My Gosh Beck!
Rules: Use the Rafflecopter form to enter daily. Besides the mandatory blog comment entry, all other entries are optional. Giveaway ends 8/2 and is open worldwide.
Are you a blogger who wants to participate in giveaways like these to grow your blog? Click here to find out how you can join a totally awesome group of bloggers!

Enter the competition here and comment on this short 1 min video :-)

a Rafflecopter giveaway

Tuesday, July 1, 2014

Social Media Image Sizes

We've talked about Facebook Image sizes before, but there are lots of platforms out there that need to have equally beautiful images...

Here is a fab cheat sheet!

Tuesday, June 17, 2014

Using Pinterest in your Business

Pinterest, business, work from home, Plexus, plexus slim

How awesome is it to while away hours on Pinterest pinning all sorts of tasty recipes that you will never make, adding amazing crafty ideas that would end up looking like mush if you attempted them and marking with interest all those chemical free cleaning ideas (yeah.... like you do any cleaning?)

How about using some of those wasted hours and applying them to your business?

If you’re creating interesting visual content (you should be), then this guide will help you utilize Pinterest to not only get your brand or product out there but also to convert through to sales.

Step 1
Are you creating pinnable content? What have you shared already from your website to Pinterest?
Are people current sharing your content? If you write a blog or have a business website you can see what others have pinned my checking this link (insert your website address at the end)
This shows me what content has been re-pinned from in this case this blog :-)

Step 2
There’s no point in having pinnable content if you don’t have an easy way to let people pin it. Add “Pin It” buttons on or around your post or image. If you have multiple images, add a button to each one.
I also have a 'Pin It' button at the bottom of each blog.

Step 3
Set up your business account - if you wish to transfer your personal account into a business you can also make this change. Create your Pinterest business account here. You can also access Pinterest web analytics and resources to assist you in your Pinterest marketing from that link

Step 4
When pinning others content try to honor and recognize the source
It may be very hard to back track to the source of any images you are pinning but's the right thing to do to let the creator get the credit. It can be a bit of a treasure hunt, but it’s the right thing to do (Another reason to create your own content)

Step 5
Create boards that are relevant to your business - There are 5 you must have for your business
These are:
  1. Blog Posts - time consuming but will definitely help your posts be seen. They also help you make that all important relationship connection. Make sure to have at least one pinnable image in your post, add you website and the blog post to it if you can....
  2. Client Testimonials - Testimonials show potential clients what makes you great. They convey a sense of proven results as well as providing a feeling of comfort for readers showing them that other people like them were successful with your service. FACT: There are several research reports that show how buyers trust a stranger’s opinion more than that of the brand (your business). In terms of my current MLM business I would not post testimonials from Plexus success stories here (see 4)... but if I was trying to monetize the Social Media training and design I do for clients I could post testimonies here.. the key is to have that board.
  3. Lead Generation Freebies  - Have you got something you can give away for the exchange of an email address? Another great way for you to connect with your potential clients to educate them and promote your services. Driving sales should be a primary focus. Utilizing direct marketing through email is a great way to promote your website, share a special offer or distribute an upcoming event
  4. Before and After - before and after images are very powerful and if you are in any type of business with transformations then here is where you should be posting. This weight loss (perfect for my Plexus success stories), fitness training, painters and decorators, event planners, graphic artists etc
  5. Team Members - Create a special board to highlight your company’s team members.
  6. Showing potential clients your personality behind your business name will make you appear more real and approachable. Use the description under each photo to write a bio of each person. If you are in a MLM then consider showcasing some stars of the business particularly if they have fantastic stories, but make sure the any links lead back to your business.
Step 6
Take care with what you pin and share – unfortunately there are Spam accounts and affiliate accounts on Pinterest so take care with the content that you re-share (known as re-pinning) as that will also impact your online reputation.
Step 7
Make use of the Secret Boards -  You can pin articles and images for use later on on your business boards. It's a great place to store pins.

Step 8
Unlike Facebook you won't get a ton of interaction, but careful commenting will nurture relationships and get your brand out there.

Step 9
Pinterest does enable you to host competitions, however please take note of their competition guidelines. This is a great way to grow your audience. “Pin It to Win It”

Step 10
Integrate your Pinterest marketing - My pins go across to Facebook automatically- yours should too!

Mind blown yet? 

Thursday, June 12, 2014

How to choose your Network Marketing company?

plexus slim

Before you get caught up in the hype of any one company you need to understand how these companies are marketed. Most network marketing companies have a video presentation either online or on DVD which is shared person to person. These videos are created by professional marketing companies and include a lot of hype and excitement. Many may make you feel that if you don’t join “NOW” you will be missing out on a lot of money. Don’t let the hype tempt you into joining a company that may not be right for you. Always remember you are looking for a long term business that will provide you with a residual income for the rest of your life. Whether you signup today or next month it should not make a difference.
Look at how long the company has been in business. You may hear terms like “ground floor opportunity” or “start-up”. All this means is that the company is relatively brand new. Statistics show that over 90% of all new companies fail within their first five years. If you are ok with joining a new company in hopes that it will still be around after five years and you are one of the few that “got in early” then this should not be a problem for you. It is however a gamble.
Try and learn as much as possible about the company itself. If you can, try to talk to people that are currently involved with the company. Ask the person that is presenting the business opportunity to if they can introduce you to other members, preferably members not in their team and listen to their stories about their experience with the company. This should not be a problem. If it is, it should raise a concern.Check to see if the company is a member of the Better Business Bureau or other business organizations. In the Network Marketing and Direct Sales industry there is an organization called the Direct Selling Association or DSA ( Out of the thousands of companies in this industry only about 200 companies are members of the DSA. The reason for that is that they require their member companies to abide by a high level of strict business ethics. Requiring that the business you join be a member of the DSA may limit your choices of companies to evaluate. But, it also eliminates any possible scams. If you can’t find a company that is suited to your needs within these 200 odd DSA member companies then maybe you are being extremely picky.
Analyze the product or products you will be marketing. It is extremely important that you give careful thought to this part of your evaluation. You must completely and undoubtedly be committed to and believe in your product. If you don’t, you will never find success. Ask yourself if it’s something you can use. Then ask if you think others can use it to. Is there a benefit to others? Is there value to the end consumer? Is it unique? Spend a lot of time evaluating the product because it’s a very big part of your overall assessment of the company.
Examine the Compensation Plan. Compensation plans come in all shapes and sizes. Some are extremely complex and others are very simple. If the comp plan is too complex how are you supposed to know how much effort will be required for a certain level of pay? You want a comp plan that helps as many people as possible. The best way to look at a comp plan is through the eyes of a person you sign-up. Ask yourself this, does my helping this new person succeed help me succeed? If the answer is yes then it’s probably a good plan.
Another part to the compensation plan is the monthly purchase requirement. This is an obligation the company puts in place that requires that you purchase a certain amount of product every month. Usually that amount falls somewhere between $100 and $500 per month. Be very careful with this because the presentation doesn’t always come out a say what that monthly purchase requirement is. This is a sneaky way for companies to hook you with a small initial membership fee and then hit you over the head with a $300 per month bill. Taking $300 per month as an example gives you a $3,600 yearly expense just in products that you may not use. This one issue has left many people with a bad taste in their mouth about the network marketing industry. Do your homework!
Consider training and support. You want the training and support to be company wide. Basically that means you want the company to be involved in your training and for them to have some sort of training system. You don’t want your training to come solely from your up-line sponsor. The reason for this is that your sponsor may not be a good trainer. You want to make sure you get trained well and understand the system the company uses. Know which is the system the company uses to market and promote their products. Not all companies have a system in place. Some let you do whatever you want in marketing their products and others are very strict on what you can and cannot do. Try and look for a company that has a proven simple duplicatable system that all members use. This makes it very easy for you to learn and teach to others. Duplication is the best way you can help

I joined Plexus because they answered so well so many of these questions. A easy compensation plan, simple to explain to new people, no monthly requirement myself and great support and training. Of course they had a great product range which sold me as a customer in the first place LOL

Independent Plexus Ambassador